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In Execute Anonymous, I'm trying to bulk-process a list of sObjects by passing a list to the DML operation with multiple fields. When I just define the 'Name', it works. When I add Field1 and Field2, I get the error below.

Line: 4, Column: 105
Invalid identifier '’John’'. Apex identifiers must start with an ASCII letter (a-z or A-Z) followed by any number of ASCII letters (a-z or A-Z), digits (0 - 9), '$', '_'.

// Define the list

List<PT_PIPROJ__AccountInsertTestObj__c> acctList = new List<PT_PIPROJ__AccountInsertTestObj__c>(); 

// Create PT_PIPROJ__AccountInsertTestObj__c sObjects

PT_PIPROJ__AccountInsertTestObj__c a1 = new PT_PIPROJ__AccountInsertTestObj__c(Name='Account3',  Field1=’John’, Field2=’Doe’); 

PT_PIPROJ__AccountInsertTestObj__c a2 = new PT_PIPROJ__AccountInsertTestObj__c(Name='Account4’, Field1=’Jane’, Field2=’Smith'); 

// Add accounts to the list

acctList.add(a1);

acctList.add(a2);

// Bulk insert the list

insert acctList;

You need to use the proper single quote character ('), whereas you have used some other single quote character (’).